How Long It Takes for Paid Social Ads to Start Working

Paid social works in phases. Not overnight

Phase 1: Learning (Weeks 1–2)

Platforms gather data. Performance may fluctuate. This is necessary and expected.

Phase 2: Optimization (Weeks 3–6)

Audiences refine, creative adjusts, and budgets become more efficient.

Phase 3: Stabilization & Growth (Weeks 6–12)

Performance becomes predictable, costs stabilize, and scaling opportunities emerge.

Paid social is a system you build, not a switch you flip.

If you’re ready to commit to a long-term strategy, learn more here.