Why Online Advertising Is a Marathon, Not a Sprint
Online advertising rewards patience, not panic.
Sustainable Growth Takes Time
Performance improves as campaigns gather data and stabilize.
Fast Results Are Often Misleading
Overreacting to early data disrupts learning and limits long-term performance.
Paid Media Is a System
Clean tracking, consistent testing, and thoughtful analysis compound over time.
Patience Builds Efficiency
As campaigns mature, costs decrease and performance becomes more predictable.
The brands that endure are not the fastest out of the gate. They are the ones still running strong at the finish line.
Explore our long-term approach to paid media here.